It’s important to think about not only what your followers would want to see, but also when they would want to see it. For example, if you want to get customers into your bar or restaurant for happy hour, you can try posting on Instagram 30 minutes to an hour before happy hour featuring your drink or food specials. If you have a members Draw on Friday nights, its not much use promoting it on Tuesday, same for a $12 Pot & Parma on Wednesday being promoted on Thursday. This will catch your followers’ attention as they scroll through their feed on their way out of work. I know this sounds obvious, buts it amazing how many pubs & bars don’t think seriously about the best time day and the best time of the day to post important information about their venue.
The more you can think about what potential customers might be in need of at what time, the better you can time your posts. It’s a great idea to test out different posts at different times and measure what performs best.
Make sure you vary your content
No one wants to see the same posts over and over again, so make sure you’re not only mixing up the kinds of content you’re posting, but also that you’re not posting the same content on every platform. Your audiences wants to know the story of your business — rather than being sold to, so tell it! Give your audience interesting and varied content so they keep coming back for more.
